Great advertising has to have a great
deal of depth behind it.

LyleBailie International is a world-class advertising agency based in Belfast. As the leading advertising agency in Northern Ireland, we are multi award winning, full service, specialising in attitude and behaviour change.

The company was born out of McCann-Erickson Belfast when its directors, David Lyle and Julie Anne Bailie, completed a management buy-out in 2004. We have a broad base of clients and have worked across many sectors and for many blue chip brands as well as for the public sector.

In LyleBailie we do things differently. Go Deeper

So much advertising fails because it is not psychologically targeted or showcased with the right media tools or simply hasn’t an engaging creative idea at its core. That is why we believe great advertising has to have a great deal of depth behind it. Depth in thinking. Depth in planning. Depth in executing. Great brands can’t flourish if they are surrounded by shallowness.

If you think that your brand’s story could benefit by being told differently we would love to have a conversation.

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Legendary Ad Heading for 1 Million Views

Our 1993 film, “Wanna Be Like You, Dad” has achieved 870,000 views in recent days, so we have posted this original copy on our website.

We filmed it for the Northern Ireland Office in 1993 and it had a searing impact on the whole population when it was launched. It led us to set up our unique in-house Psychology Research Unit and ever since we have used psychology-led techniques to prompt attitude and behaviour change in our campaigns. Read the latest coverage in the Belfast Telegraph here: