Another DOE road safety ad has experienced a viral explosion
Another DOE road safety ad, “Bike Aware”, has experienced a viral explosion – reaching over 7.8 million views on Facebook in less than two weeks following its TV launch.
NEW DOE ROAD SAFETY ‘MOTORBIKE’ TV ADS
Our latest Motorcyclist campaign was based on intensive psychology-led research among motorcyclists and drivers.
GRAND PRIX WON BY LYLEBAILIE AT PANI AWARDS
Advertising leaders Lyle Bailie won most awards and won in every category at Belfast’s Gala PANI Awards
DOE Classroom TV ad on the way up to 4 million views – July 2014
LyleBailie’s latest DOE Road Safety advertisement is a global viral success – approaching 4 million views on YouTube.
‘Why is Northern Ireland not getting its fair share of advertising investment?’ Business Month interview – December 2013
LyleBailie International has estimated that the Northern Ireland advertising media market was worth £141 million in 2012.
‘Expecting the unexpected’ Business Month interview – October 2013
Despite operating within the certainties of the laws of science, every day businesses have to try to anticipate an inevitable rush of unpredictable twists and turns.
Road Safety wins Grand Prix – April 2012
At the PANI Awards gala in the new Titanic Centre, the Grand Prix for best advertisement was won by Lyle Bailie International Limited for its road safety work for DOE.
David Lyle presented with OBE at Buckingham Palace – December 2011
It’s a real honour to serve the community in the area of road safety, because it is all about making a real and profound difference to people’s lives.
BBC Interviews Julie Anne Bailie on the new M&S TV ad – November 2011
BBC Interviews Julie Anne Bailie