[Case Study Update] The Power of Psychology-Driven Advertising
Across 7 of the most recent DOE Road Safety campaigns a total of 76,733,111 unique views have been achieved online – mainly through Facebook and YouTube.
Legendary Ad Heading for 1 Million Views
Our 1993 film, “Wanna Be Like You, Dad” has achieved 870,000 views in recent days, so we have posted this original copy on our website.
We filmed it for the Northern Ireland Office in 1993 and it had a searing impact on the whole population when it was launched. It led us to set up our unique in-house Psychology Research Unit and ever since we have used psychology-led techniques to prompt attitude and behaviour change in our campaigns.
Read the latest coverage in the Belfast Telegraph here:
Our Advertising Psychologist in The Guardian on using Psychology to Harness the Power of Consumers’ Minds
A focus group might say that an ad is appealing, when in fact it will have little impact on consumers. But agencies such as Belfast-based LyleBailie avoid this problem by testing the reactions of consumers to campaigns in its AdLab.
“Never safe to have a drink and drive” says new DOE campaign
The new anti-drink driving campaign by DOE blasts the idea that it is safe to have even one drink and drive. Read more here
Helping our Creative Economy Expand: the Place and Role of the BBC in Northern Ireland.
Read LyleBailie’s response to the BBC Charter Review Public Consultation here…
Local Expertise for National Advertisers
As the worst effects of the recession begin to recede, perhaps one of the most disturbing side effects of the downturn has been an increase in the centralisation of advertising and marketing
Shortlisted for DADI Awards, London
We are delighted to have been shortlisted for the DADI Awards for our two entries in the Campaign Which Became Viral category.
Museum of Orange Heritage TV ad airs on RTE.
LyleBailie International’s TV ad for the Museum of Orange Heritage, entitled “Share”, launched and is running on RTE.
The Truth About Youth – A Northern Ireland Perspective
The Truth About Youth – A Northern Ireland Perspective – By David Martin, Media Planning Manager
[Case Study] Discover The Secret To Reaching 23,478,938 Views On Social Media
Across just 4 video campaigns our client, DOE Road Safety, has achieved a staggering 23,478,938 views on social media – and these are just the views that we know of.