Thursday 3th November 2011
DOE's Road Safety campaign wins the Chairman's Award at the CIM Marketing Excellence Awards 2011
DOE's Road Safety campaign won the Chairman's Award at the CIM Marketing Excellence Awards 2011 in Belfast City Hall, November 3rd. The winning case study by LyleBailie International showed that 19,505 people were saved from death or serious injury on Northern Ireland's roads for an economic payback of £39 per £1 invested in DOE's advertising.
Julie Anne Bailie and David Lyle are pictured with the Chairman's Award, the 41st Effectiveness Award won by LyleBailie.