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Highs in Creative Depth

What does Creative Depth look like and feel like?

Here are our Top 20 highest scoring Road Safety TV ads, tracked for Influence and Awareness, all independently conducted in large sample research.

For reasons of Legal Depth, we are not offering open access to play-outs of our films.

If you are a marketer with a significant budget to invest, we will be happy to customise a playlist of our creative work for you to evaluate.

We will give you password-protected access for online viewing.

If you are interested, please complete the contact form below.

 

Top 20 Influential Ads, tracked for Awareness and Influence

1 Thump

Peak Influence 94% Norm 41%

Peak Awareness 99% Norm 50%

2 = Texting

Peak Influence 93% Norm 41%

Peak Awareness 91% Norm 50%

2 = Excuses

Peak Influence 93% Norm 41%

Peak Awareness 78% Norm 50%

2 = Flowers

Peak Influence 93% Norm 41%

Peak Awareness 72% Norm 50%

5 Shannan

Peak Influence 92% Norm 41%

Peak Awareness 51% Norm 41%

6 = Damage

Peak Influence 91% Norm 41%

Peak Awareness 93% Norm 50%

6 = Just Because

Peak Influence 91% Norm 41%

Peak Awareness 81% Norm 50%

8 = Melissa

Peak Influence 90% Norm 41%

Peak Awareness 62% Norm 50%

8 = Shame

Peak Influence 90% Norm 41%

Peak Awareness 98% Norm 50%

8 = Moment

Peak Influence 90% Norm 41%

Peak Awareness 86% Norm 50%

11 Crashed Lives – Consultant

Peak Influence 89% Norm 41%

Peak Awareness 83% Norm 50%

12 = Crashed Lives – Martin

Peak Influence 88% Norm 41%

Peak Awareness 69% Norm 50%

12 = Road To Zero

Peak Influence 88% Norm 41%

Peak Awareness 76% Norm 50%

14 = Underneath

Peak Influence 87% Norm 41%

Peak Awareness 69% Norm 50%

14 = Thinking Ahead

Peak Influence 87% Norm 41%

Peak Awareness 99% Norm 50%

16 Mess

Peak Influence 86% Norm 41%

Peak Awareness 93% Norm 50%

17 Once

Peak Influence 85% Norm 41%

Peak Awareness 76% Norm 50%

18 Just One Look

Peak Influence 84% Norm 41%

Peak Awareness 91% Norm 50%

19 Stop. Look. Listen. Live.

Peak Influence 82% Norm 41%

Peak Awareness 93% Norm 50%

20 Hit Home

Peak Influence 72% Norm 41%

Peak Awareness 90% Norm 50%

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Find out how LyleBailie’s Creative Depth could benefit your brand.

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