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Digital Depth

LyleBailie International’s clients are reaping the rewards of the depth of our formidable digital strategies, which are born from the philosophy that Emotion Drives Everything and that we MUST be Evidence-led in everything that we do.

Professor Byron Sharp, Ehrenberg-Bass Institute for Marketing Science, wrote in Admap (September 2013, page 7) that, “Most uploads on YouTube are viewed by practically no-one; the digital revolution has spanned some of the most fragmented and non-geographically targeted media we’ve ever seen.”

This challenge requires creative that evokes the most intense emotions, which is how our DOE Road Safety campaign “Classroom” became a global viral sensation, being shared and viewed 2.8 million times during its first week on YouTube. Go Deeper

Digital works best when fully integrated into your marketing strategy. Thus our recommendations for digital; the creative direction; and which channels to leverage are always Data-led, Research-led, Psychology-led and Objectives-led.

To maximise your campaign our digital strategies utilise the full depth of LyleBailie International – from the award-winning creative teams, to the depth of media analysis, through to the powerful insights of our Psychology Research Unit.

Our depth of service spans the full digital landscape including website design and development, digital advertising, social media, mobile, search, email and content management.

Evidence of Digital Depth

DOE - Digital Interventions

Objective

Intervene and interrupt target audiences with road safety messages.

Result

  • More than 19 million page impressions delivered.
  • Display activity delivered 23,000+ visitors to the campaign websites.
  • 'Just Because' - MPU video web banner

  • ‘Excuses’ - MPU video web banner

  • ‘Once’ - MPU video web banner

  • ‘Classroom’ - MPU web banner

  • ‘Don’t Forget’ - MPU web banner

DOE - 'Crashed Lives'

Objective

'Crashed Lives' digital activity was designed to interrupt and engage a range of target audiences.

Result

  • The emotional impact of the campaign was demonstrated in the high level of engagement.
  • 19,953 visits in first 6 months. Many hundreds more liked, shared and commented on the videos.
  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_DOE_CRASHED_LIVES_1.jpg

    Campaign website

  • MPU & leaderboard web banner examples

  • Facebook adverts

    Facebook adverts

DOE - 'Road to Zero'

Objective

Community building digital activity to encourage likes, shares and comments and more.

Result

  • 6,656 Engagements delivered in the first phase of the campaign alone.
  • 299,663 people reached and more than 49 Million impressions delivered.
  • http://www.lylebailie.comwp-content/uploads/2014/10/DIGITAL_DEPTH_RTZ_WEBSITE_1.jpg

    Responsive campaign website

  • Digital Advertising - Video MPU

  • Social Media Asset Management

    Social Media Asset Management

  • Facebook post

    Facebook post

  • Weekly email

    Weekly email

Invest NI - 'Go For It'

Objective

Deliver highly qualified leads and targeted traffic.

Result

  • Display activity delivered thousands of qualified leads.
  • Campaign target CPA was exceeded by more than 25%.
  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_GO_FOR_IT_WEBSITE1.jpg

    Branded website and site architecture

  • MPU & leaderboard web banner examples

  • MPU & leaderboard web banner examples

Belfast City Council - 'Litter Pigs'

Objective

Deliver impact and awareness through display activity.

Result

  • More than 3,000 website visitors delivered via display and social media activity.
  • Campaign target CPM was reduced by more than 34%.
  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_BCC_LITTER_1.jpg

    Suite of web advertising banners

  • ‘Litter Piggy - Fag Butt’ - MPU web banner

  • ‘Litter Piggy - Gum’ - MPU & leaderboard web banner examples

Moy Park - 'Fast Lives Need Flavour'

Objective

Increase brand awareness and engagement through display activity.

Result

  • More than 22 million impressions delivered during the 2013 campaign.
  • Display activity delivered 55,000+ visitors to the campaign website.
  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_MOYPARK_DIGITAL_1.jpg

    Digital advertising banners

  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_MOYPARK_ESHOT_2.jpg

    Branded E-shot

  • Facebook posts

    Facebook posts

  • In-App banner

    In-App banner

DCAL - Líofa

Objective

Deliver sign ups to the Líofa challenge.

Result

  • Display activity delivered 18,000+ visitors to the campaign website.
  • Sign-ups increased by 28% during the campaign.
  • Suite of web advertising banners

  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_LIOFA_FACEBOOK_2.jpg

    Facebook posts and adverts

  • Sponsored E-shot

    Sponsored E-shot

DEL - Youth Employment Scheme

Objective

Build qualified leads from the employer and youth target audiences.

Result

  • More than 21 million impressions delivered.
  • Display activity delivered 16,000+ visitors to the campaign website.
  • Youth targeted digital advertising banners

  • Branded business E-shot

    Branded business E-shot

  • In-App banner

    In-App banner

DEL - 'Bring IT On'

Objective

Increase awareness and engagement with the Bring IT On programme.

Result

  • Display activity delivered 15,000+ visitors to the campaign website.
  • Display activity delivered 55,000+ visitors to the campaign website.
  • MPU & leaderboard web banner examples

  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_BRINT_IT_ON_LANDING_2.jpg

    Cool FM competition page

  • Facebook posts and adverts

    Facebook posts and adverts

DEL - 'Reach Higher'

Objective

Increase consideration and drive website traffic amongst key target audiences.

Result

  • Display activity delivered 10,000 + visitors to the campaign website.
  • More than 19 million impressions delivered in 3 weeks.
  • MPU web banner

  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_DD_REACH_HIGHER_DIGITAL_F_2.jpg

    Skyscraper web banner

  • In-App banner

    In-App banner

LMC - beefandlambni.com

Objective

Inspire and educate consumers to create beef and lamb dishes and reinforce the NIFQA brand.

Result

  • 6,038 Engagements delivered in the first 3 week phase alone.
  • 3.2 million+ impressions with a website subscription rate of 30%.
  • http://www.lylebailie.comwp-content/uploads/2014/10/LB_LMC_BEEFANDLAMBNI_1.jpg

    Responsive website

  • MPU & leaderboard web banner examples

  • Facebook adverts

    Facebook adverts

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Find out how LyleBailie’s Digital Depth could benefit your brand.

Call Paul James, Robert Lyle or David Martin now on 028 9033 1044 or fill in the contact form below.