LyleBailie is an advertising agency with a passion for being effectiveness-driven.
We believe that, without a rigorous focus on evidence, advertising becomes just another spin of the roulette wheel.
That’s why LyleBailie has won 44 Effectiveness Awards for our case studies, awarded by expert and independent juries at global, European and national level. View our latest Evidence Pack on Road Safety.
Nobody in our market comes close. Go Deeper
- David Ogilvy Global Gold from the Advertising Research Foundation in New York
- Thinkbox TV Planning Awards, London
- IAPI Grand Prix, Dublin
- Euro Effies, Brussels
- EACA Care Award, Gold, from the European Parliament, Brussels
- IPA Effectiveness Awards, London
- CIM Ireland Marketing Awards
- AMEs, New York.
The best example of LyleBailie’s concentration on effectiveness evidence is seen in road safety. Oxford Economics reviewed the data in five reports into the Economic Payback of Road Safety Advertising. Our campaigns ran in the Republic of Ireland between 1996 and 2008. In September 2010 Oxford Economics reported a human saving of 37,136 people who would have otherwise died or been seriously injured on ROI roads if previous trends had continued. The economic payback attributable to advertising was reported by Oxford Economies as €78.50 per €1 invested in advertising between 1996 and 2008, including human costs. The economic payback excluding human costs was €20.32 per €1 invested in advertising.
For Northern Ireland, Oxford Economics reported in October 2012 that the human saving was 21,977 people who would have otherwise died or been seriously injured on NI roads if previous trends had continued. The time period investigated was 1995 to 2011. Oxford Economics reported that the economic saving attributable to road safety advertising was £42 per £1 invested in advertising between 1995 and 2011, including human costs. The economic payback excluding human costs was £10 per £1 invested in advertising.
The evidence shows that a total of 59,113 people were saved from death or serious injuries in Ireland while LyleBailie’s road safety campaigns were running.