Sunday 15th May 2005
The National Safety Council's advertising account has been awarded to the incumbent LyleBailie
International, after a competitive tender process which included pitches from 3 agencies - McConnells,
QMP Publicis and LyleBailie.
The NSC account with billings around €2.5 million, generates some of Ireland's highest profile advertising.
LyleBailie International, formerly McCann-Erickson Belfast until a MBO in 2004, also handles the Race Against
Waste advertising account.
David Lyle, Chief Executive of LyleBailie International, commented that "our specialism is in measuring effectiveness through
attitude and behaviour change. We are highly focused on the challenges which lie ahead".