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PSYCHOLOGY-LED AND RESEARCH-LED STRATEGIES
Defective or lazy strategies produce bland forgettable advertising - and
waste millions. Using our unique Psychology Research Unit, we research
and pinpoint the precise psychological triggers, emotional or rational,
needed to influence attitudes and perceptions.
This delivers maximum VALUE-FOR-MONEY to our clients.
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PSYCHOLOGICAL PRE-TESTING
Our unique Real-Time Response technique, developed by psychologists at
the University of Ulster, means that we pretest our campaigns to identify
which creative concept is going to work most effectively. This is an essential
and successful Value-For-Money check, before the client is asked to commit
to a major production budget. By using this Pre-Testing technique (which is totally
objective and free from the subjectivity of focus group testing) we have saved
clients millions, by eliminating weaker ideas, before they get made.
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PROVING THE POWER OF OUR PSYCHOLOGY-LED STRATEGIES |
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"Damage" - our cross-border seatbelts campaign launched in June 2001 - produced a
profound impact. In a telephone survey of 16-35 year olds independently conducted by
UMS in July 2001, the "Damage" ad produced hard evidence of its power :
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- 87% claimed it "influences me a lot" compared to 4% who said "it doesn't
influence me at all"
- Since seeing "Damage" 73% said they were "more concerned to wear a seatbelt",
compared to only 28% who "felt no differently about wearing a seatbelt"
- 79% had "talked about it with family or friends"
- 61% had "encouraged someone they know, to wear a seatbelt"
- 52% had "worn a seatbelt more often"
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31 Bruce St, Great Victoria St, Belfast BT2 7JD